MotionLabs wins the 2016 Gold Pixie Award for Motion Graphics from the American Pixel Academy

When we launched MotionLabs.co just 5 months ago, we knew we were entering an industry with other highly creative studios and very talented motion designers. Our goal has never been to compete with any of them. In fact, we'd like to work with as many of them as possible. Our goal is to test, build, and iterate, in a scientific method, through motion design. We're creating a lab for our clients to test their ideas.

We're very happy to announce that the American Pixel Academy has awarded us the 2016 Gold Pixie Award for its motion graphics work on Overachiever Media's new video services launch.

The project was based on an idea to develop a business channel for Overachiever's growing startup clientele - full-service content strategy development and consulting. Within just 6 weeks of launching, Overachiever Media had a contract to develop 6 videos for one of Washington, DC's fastest growing startups.

"MotionLabs.co has done what few others can. They brought our vision from concept to reality on screen. They make motion graphics come to life.”
- Jason Nellis, CEO of Overachiever Media


ABOUT THE PIXIE AWARDS

The mission of The Pixie Awards is to honor and promote outstanding individual work in Motion Graphics, Visual Effects and Animation. The Pixie Awards is sponsored by the American Pixel Academy, founded in 2008 by David E. Carter, also the founder of the Telly® Awards and American Corporate Identity, and editor of the Creativity Annual.

A full list of the 2016 Pixie Award Winners is available here.

Are you Designing Stories That Move?

Because everything moves.

It’s human nature to communicate and learn through stories, so it’s no surprise that online video accounted for 57% of consumer online traffic this year. That’s the equivalent of 4 times as much web and email browsing. By 2018, experts predict that number to reach 80%.

To meet this growing and insatiable demand for moving pictures, organizations will need to develop a remarkable amount of content, which also means they’ll need to plan ahead to get the most from their content. That’s strategy.

A recent article from our friends at StoryLab, How to Create a Video Strategy, explains a brilliant set of strategies based on the audience types an organization is attempting to reach.

A scripted scene with strategy requires the thoughtful preparation of several conditions - lighting, sound, set or location, costume, talent, blocking, props, etc. Those are just a few of the pre-production requirements. Post-production offers it’s own unique bag of essentials - color correction, audio editing, video editing, shot transitions, green screens, special effects compositing, infographics, etc.

Before all of the pre- and post-production conditions and essentials come together, there’s a thread of purpose to bring perspective to every effort and guide the decision-making throughout the entire process, including the action or response from the audience. That’s the story.

The American Pixel Academy, founded by David E. Carter (who also founded the Telly Awards and is the editor of Creativity Annual), states that 92% of all video production now uses motion graphics and visual effects. They have become as powerful as the cameras themselves for augmenting and enhancing stories in this digital age of storytelling.
 
We use the word “video” as a blanket reference to moving images, but it’s important to understand the differences. Motion graphics are animated data. They may look like infographics or icons, perhaps with typography, but that’s not necessarily animation. Although these visual elements are animated, animation is mostly a reference to character illustration, i.e. Pixar, Disney, Dreamworks, etc.

The distinction is important because of the strategy necessary to develop and produce each medium. Think of the differences this way:

    •    VIDEO is live action.
    •    ANIMATION is iIllustrated action.
    •    MOTION GRAPHICS is information in action.
    •    SPECIAL/VISUAL EFFECTS is illusion in action.

All are great for sharing complex ideas in a clear, digestible format and all require a creative imagination to engage an audience.
 
At MotionLabs, our method of storytelling is as much a science as it is art. We're always researching, testing, and developing more effective and meaningful ways to inspire more powerful, longer-lasting connections. We design in motion. We create moments.

The process to produce each can vary widely, but there is a basic thread of “build, measure, learn”, or a scientific method, that looks something like this:


This image appears very “waterfall” in process, but the reality is that each element is constantly open to discovery and change at any stage. There’s no such thing as “final” in our world. It's an expectation that results in disappointment. Instead, we should use words like “complete”, “live”, or “launched.” What we know today will be made obsolete by what we learn tomorrow. The same can be applied to any product in a constant state of development.

It’s also important to understand that stories can change. Audiences may change. We will certainly change.

Because everything moves.